Plumbers can benefit by using search engine optimization, which can lead to them getting more customers. However how can plumbers book more customers by using SEO? If you want to find out how then continue to read the rest of this article.
1. Target Keywords- There are certain keywords plumbers should target, and these keywords should relate to the specific services they offer, the location they operate out of and the region they serve. It’s important for plumbers to choose the right keywords to target, and a good example of this is if you’re a plumber that operates in Pompano Beach, then it would be wise to focus on the phrase “Pompano Beach Plumber” and then you can use that phrase in content you create or in videos you create. The idea behind this is to get customers that are looking for something very specific. A good example of a company that is doing this right is right here http://www.pompanobeachplumbers.net.
2. Local SEO- This refers to local search engine optimization and plumbers can get many customers in their area if they do local SEO the right way. There are various ways to go about approaching local SEO, but some of the best things you can do are get your plumbing business on Google+ Local, as well as on online review sites such as Yelp, and make sure to fill your business info at YellowPages.com. Doing this thing may improve your site’s rank in the local search results, and you could end up getting more customers in your area because they will find your business when they search for plumbers in their area.
3. By Using Social Media- Social media is playing a more important role in SEO these days, and this is why plumbers should create a profile for their business on the major social media sites, such as Twitter, Facebook, Tumblr, and YouTube. The profiles should specifically be about their plumbing business, and they should post regularly on each of their social media profiles because search engines will take notice of this and this may improve the plumber’s website’s rank. Plus, the more people who share plumbers’ content on social media, the more potential customers they will get, so make sure you take advantage of social media because it plays a huge role in SEO.
4. Creating Fresh Content Regularly- Plumbers should create fresh content for their websites on a regular basis. The best thing for plumbers to do is to create a blog that is separate from their website and publish content to it at least 3-4 times per week, or two times per week at the bare minimum. Google and other search engines pay attention to sites and blogs that are regularly updated, and if plumbers have a site that is regularly updated, then new customers may find them via the search engines.
Plumbers can use keywords, local SEO, social media and create fresh content to help them book more customers. However, SEO can sometimes be complicated, and not everyone has the patience for it. If you’re a plumber, and you want to get more customers, then consider hiring a professional SEO company.